6 Real-World Challenges

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Challenge 1
Intermediate

Redesign the Spotify Discover Weekly Experience

Spotify's Discover Weekly playlist has a 40% skip rate in the first 3 tracks. Users report that recommendations feel 'off' after major life events (new job, baby, breakup) that change their music taste. Your challenge is to redesign the discovery experience to better adapt to life context changes while maintaining the algorithmic magic that makes Discover Weekly special.

Challenge 2
Intermediate

Design an Accessible Banking App for Seniors

A regional bank wants to create a mobile banking app specifically designed for users aged 65+. Research shows this demographic has the highest banking anxiety, lowest digital confidence, and highest risk of financial fraud. Design an app that builds trust, reduces anxiety, and protects this vulnerable user group without being condescending.

Challenge 3
Advanced

Design a B2B SaaS Onboarding Flow

A project management SaaS tool has a 23% 14-day activation rate (users who complete their first project). Competitors average 45%. The current onboarding is a 12-step wizard that takes 20 minutes and requires users to invite their team before seeing any value. Design an onboarding experience that gets users to their first 'aha moment' within 5 minutes.

Challenge 4
Advanced

Design a Design System for a Healthcare Platform

A telehealth platform serves 3 different user types: patients, doctors, and administrators. Currently, each product team has built their own components, resulting in 47 different button styles across the platform. Design a unified design system that serves all three user types while meeting HIPAA accessibility requirements and maintaining the trust signals critical in healthcare.

Challenge 5
Advanced

Redesign a Complex Data Dashboard

An e-commerce analytics dashboard shows 40+ metrics on a single screen. Users report they can't find the metrics they care about, don't understand what actions to take, and feel overwhelmed. The CEO uses it daily; marketing managers use it weekly; operations staff use it monthly. Design a dashboard that serves all three user types without creating three separate products.

Challenge 6
Expert

Design an AI-Powered Feature with Ethical Guardrails

A hiring platform wants to add an AI feature that scores job applications and recommends candidates to recruiters. Research shows that AI hiring tools have historically shown bias against women, minorities, and non-traditional career paths. Design the AI feature in a way that improves recruiter efficiency while actively mitigating bias and maintaining human accountability in hiring decisions.

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